The question “Is social media marketing now easy?” might be a bit complicated, but the benefits of doing so far outweigh the challenges. For one thing, social media can help you build a stronger relationship with your customers. You can set yourself apart from your competition by engaging with your audience. Moreover, engaging with your customers on social media can help you turn your happy customers into brand advocates. That’s a huge plus because consumers are always seeking recommendations on social media.
Once you’ve figured out which platforms will help you reach your target audience, the next step is to select the platform where you’ll post your content. Facebook, Twitter, and Instagram are the three most popular social networks. However, which one to choose depends on your goals and audience. If you’re new to social media, you may want to stick to just one or two platforms. However, you’ll need to dedicate at least fifteen minutes per platform to ensure that you’re getting the most out of your efforts.
Before starting your social media campaign, it’s essential to set SMART Goals and define your budget. Make sure that these goals are attainable and realistic. Once you’ve identified your social media strategy, you can set weekly, monthly, or quarterly KPIs to measure your success. Don’t forget to consider your previous results when setting your goals. You’ll be surprised how quickly your efforts can add up.
Check out the infographic below for more tips on social media marketing
Infographic created by Clover, a POS system company
